However, in a whole, the Korea Festival 2008 was a success. The K-Pop concert, that had attracted both the media and public attention, together with the Korean Flavour Fiesta contribute largely to the success of the Festival.
In conclusion, it is important for any event or festival to make use of the 8 components of the marketing mix to its full advantage so that the event/festival could be a success.

A well-targeted advertising can make the difference between success and failure. Therefore, it is also essential for an event/festival to review the different types of communication tools that they can adopt to advertise and promote awareness of the event/festival.