Tourist Attraction
As the art exhibition is part of the Korea Festival 2008 which is one of the largest Korea Festival held to promote Korean Culture, it will definitely attract regional tourists, mostly Korean fanatics, into Singapore. They are regarded as quality tourist.
Apart from the art exhibition, there are also other related Festival events that these visitors can choose to visit. This will help to increase visitor spending and length of stay which will lead to a spill-over effect - food & beverage, accommodation, transportation, shopping and visiting other attraction while in Singapore. All these will increase tourism revenue.

Animator
The festival encourages first time or repeat visits to Singapore (eg. to the facilities, attractions). The Korea Festival 2008 will definitely encourage Koreans to travel to Singapore or those who came to here for the festival to come back for a holiday or shopping spree. Thus, this will also generate revenue for the country.

Image Maker
It also promotes Singapore’s capability to be the host of such Festivals in Singapore, therefore encouraging more of such festival of promoting other country’s culture to be held in here.
It encourages more of similar repeat events or other similar events (eg. Japanese Art Exhibition).

The event helps to create positive images of the country; Singapore as a clean and green city. Singapore will also gain recognition as the place to hold one of the largest Korea Festival 2008.
This event will also attract foreign investors to do business in Singapore.

Catalyst

In addition to the deepening relationship between Singapore and Korea, this event will help to stimulate bilateral trade, foreign direct investment and people-to-people exchanges between these two countries.
This event also supported other attraction in the vicinity: National Museum Of Singapore, Plaza Singapura.